Rethinking B2B Buyer Engagement With ABM, AI, and Analytics
Rethinking B2B Buyer Engagement With ABM, AI, and Analytics
There's no denying it, we have officially entered the Age of Intelligent B2B Marketing. With continued advances in ABM, AI, and Analytics technologies, today's marketers have the tools to think beyond account segmentation, persona preferences, and individual behavior to also assess the context of the buying group before planning the mix of interactions and content needed to engage them. But how do you effectively leverage these tools to drive breakthrough performance? Join Kristin Farwell, Research Director of Demand Creation Strategies at SiriusDecisions, as she dives into today's marketing technology and discusses what you should be investing in to create the ultimate B2B marketing growth stack.
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