Event Marketing: Extend Your Sales and Marketing to the Event Show Floor
Event Marketing: Extend Your Sales and Marketing to the Event Show Floor
Many companies have mastered deploying technology to rack and measure web-based customer and prospect activity well, both implicitly and explicitly through forms. This is not the case for face to face events, where a large percentage of face to face activity is tracked by the event team and for the event team only. It's hard getting this data into their Marketing and Sales Cloud. Having a prepped robust and integrated marketing stack before you hit the show floor is one of the most important steps you can take to contribute to the success of your business. This session will help insure that your post event attendee treatment aligns with what happened at your event and accelerates the buying cycle. Most event marketers do not get appropriate credit for their hard work. This session will help you to articulate your value.
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