Connecting Strategy and Execution with Intelligent Marketing in Life Sciences

Connecting Strategy and Execution with Intelligent Marketing in Life Sciences

Forty-three percent of marketers agree they are not lacking data but missing the ability to transform data into real-time action. Top global life sciences companies are embedding decision support into Marketing Cloud to bridge this gap. With it, they can automatically generate suggestions and insights to empower field actions, and trigger customer journeys based on field activity. Join us to hear how a large pharmaceutical customer is incorporating decision support into Journey Builder to transform how the top pharmaceutical company shares information with healthcare professionals.
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