The Value of Having a Dedicated Integration User

The Value of Having a Dedicated Integration User

Organizations have long seen the benefits of expanding the value they get out of Salesforce by integrating their marketing automation, data enrichment, collaboration, and productivity tools with their instance. But, how do you ensure integrations are stable, auditable, and secure? By utilizing an "Integration User" license and profile. Join us to learn the hazards of using an active Salesforce user's license for integrations, how having an Integration User improves the security of your Salesforce instance, the steps to take when creating an Integration User Profile, assigning a license(s) to that profile and migrating your integrations safely, and why having an Integration User provides massive time and cost savings.
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