Make Data-Driven Decisions with B2B Marketing Analytics
Make Data-Driven Decisions with B2B Marketing Analytics
Reliable reporting is key to good marketing. It summarizes campaign performance, separating the good initiatives from the bad, and shows us the state of our marketing efforts. Reporting is essential, but if you want to really up your marketing game, analytics will take you to the next level. Join us to learn why B2B marketers rely on Pardot and B2B Marketing Analytics to understand campaign performance, quickly interpret data, and optimize their go-to-market strategies. You will also hear from a customer and learn how they use B2B Marketing Analytics to effectively measure marketing's impact on sales pipeline, and make informative decisions relative to top performing campaigns, the percentage of opportunities marketing influenced, and their top producing accounts.
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