Consumer Data with a Canonical Data Model in Customer 360
Consumer Data with a Canonical Data Model in Customer 360
To have a Customer 360-view, you need to effectively integrate Consumer data across sources and applications, whether it is a Subscriber, Profile, or Contact. Understanding integration paradigms, and applying the right paradigm for the right problem, defining mapping rules ones and using them consistently, and having a common model to do so are essential best practices. Join us to learn how Salesforce Customer 360 delivers a 360-view of customers through canonical model driven integration best practices.
Watch the latest videos from Salesforce.
A Single, 360 Shared View of Every Customer
Welcome to Salesforce Customer 360, One Integrated CRM Platform for uniting Marketing, Sales, Commerce, Service, and I.T. Departments.
Leading Through Change
Watch stories filled with thought leadership, inspiration, and insights from business leaders and our greater community.
The Inflection Point
Join our ten-part series to hear top CEOs share their stories with host Monica Langley.
Connections with Sarah Franklin
Meet today's most innovative marketers.
Driving Equity and Access Through Higher Education Admissions
Hear how Trailblazers in education are ensuring class is in session for all.
How Women Are Using Their Voices to Drive Change
Female leaders discuss challenging the status quo and forging a new path forward for everyone.