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Consumer Data with a Canonical Data Model in Customer 360
To have a Customer 360-view, you need to effectively integrate Consumer data across sources and applications, whether it is a Subscriber, Profile, or Contact. Understanding integration paradigms, and applying the right paradigm for the right problem, defining mapping rules ones and using them consistently, and having a common model to do so are essential best practices. Join us to learn how Salesforce Customer 360 delivers a 360-view of customers through canonical model driven integration best practices.