Data Transparency in the Age of Intelligent Marketing
Data Transparency in the Age of Intelligent Marketing
In today's Age of Intelligent Marketing, marketers have an even greater responsibility to create trusted relationships with customers and partners. We've seen several examples in the news of how not to do this... but what steps can marketers take to ensure you're balancing personalized marketing campaigns with customer-centricity, governance, and compliance? Join us as we discuss ways to collect customer data and provide targeted and personalized marketing journeys centered around customer accountability and transparency.
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