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Understanding Community Member Experience to Accelerate Adoption and Engagement
Providing a world-class user experience in any community or portal requires diligent planning and thoughtful design. When launching a portal or community, you should include persona identification and journey mapping, but too often these critical exercises are overlooked. Join the Salesforce Communities Product and Specialist teams to hear about our approach to persona development and journey mapping, and learn what steps you can take today that will boost your adoption, strengthen your brand, and improve the ROI of your digital experience.