Peers Not Personas: Creating a Community of Customer Advocates (1)

Peers Not Personas: Creating a Community of Customer Advocates (1)

Modern companies have the opportunity to achieve both scale and success by fostering stronger customer relationships, partnering with their customers as peers in their key business processes, and promoting the success of their customers. This session will explore how to establish and grow an advocacy-driven business, identify opportunities to bring the customer into key internal processes, and outline ways to deploy customer advocates on the company's behalf.
Watch the latest videos from Salesforce.
Welcome to Salesforce Customer 360, One Integrated CRM Platform for uniting Marketing, Sales, Commerce, Service, and I.T. Departments.
Watch stories filled with thought leadership, inspiration, and insights from business leaders and our greater community.

Join our ten-part series to hear top CEOs share their stories with host Monica Langley.

Meet today's most innovative marketers.
Hear how Trailblazers in education are ensuring class is in session for all.
Female leaders discuss challenging the status quo and forging a new path forward for everyone.

Discover more videos & live broadcasts on Salesforce LIVE.