Customer Centricity and Intelligent Marketing: A Volvo Case Study
Customer Centricity and Intelligent Marketing: A Volvo Case Study
Volvo is undergoing a complete transformation to launch a new take on premium and to win the next wave of mobility. Join us as Timo Paulsson, Sr. Director of Global Marketing Ops, walks us through how Volvo's RCXP program is key to building a cohesive customer journey, from initial awareness to retention, and how intelligence improves marketing ROI.
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