Marketing in the Age of Data Privacy, Trust and Security
Marketing in the Age of Data Privacy, Trust and Security
The trust revolution is here and new regulations (like the GDPR) put customers in control of their data. Marketers need to proactively engage in the age of privacy, earn the trust of customers, protect their data asset, and stay ahead. Learn GDPR and consent best practices and examples, and understand how the new GDPR compliance capabilities for Salesforce Marketing Cloud and DMP bring your company complete Consumer Rights Management features and elevates your customer experience.
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