Automated Insights for Sales: How Salesforce Propels Its New Business Engine
Your Salesforce instance houses a massive amount of data laced with insights that can help your teams sell better. Join us to learn how we leverage the Salesforce Platform to operate an AI-driven prospecting program. Using data from their Sales Cloud instance, the data science team has developed a predictive scoring model to help sales and marketing teams focus on selling the right products to the right accounts at the right time. Users can find these data-driven insights at any time in their Sales Cloud instance or Einstein Analytics dashboards, and we supercharged the program by using Marketing Cloud to proactively deliver account insights directly to sales reps' inboxes.