Most businesses start as strictly direct or indirect sellers. When they reach a certain size, the pressure to continue growing causes them to look to new channels. While this opens up a new source of revenue, new channels can increase the complexity of selling. One of the main challenges is avoiding channel conflict, which we will address in this session. Join us to hear some best practices based on Salesforce's own experience managing multiple channels, as well as the experience of our customers. You will walk away with a better understanding of how to avoid channel conflict, best practices for setting up the right internal structure/processes to minimize channel conflict, and examples of how Salesforce customers are successfully managing multiple channels.