Social Insights Are Marketing Insights
Social Insights Are Marketing Insights
How do leading brands like Rackspace use social insight and Salesforce to understand its customers and create cross-channel customer journeys? In this session you will learn how this trailblazing company uses Social Studio to listen to millions of conversations across their brands, competitors, and markets. Learn how they analyze these conversations to understand rapidly changing consumer sentiment, identify thought leaders, and build an engagement and content marketing strategy that moves the needle. You'll also hear about their vision for connecting social consumer conversations into customer journeys, driving personalized consumer experience and brand advocacy.
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