Knowing your audience is the key to success for marketers and product managers. The best way to acquire new customers - and to keep your existing customers - is to keep you finger on the pulse of your market. That means understanding how you'll win, why you're different, and why your customers will continue to buy from you over time. Join us as we discuss how Pardot + GetFeedback engages prospects in a two-way conversation to find and nurture leads, close more deals, and maximize ROI. You will learn new ways to enhance prospect data, identify content that resonates with your target audience, and improve lead qualification data based on prospect feedback.