AMPscript is a powerful scripting language that is unique to Salesforce Marketing Cloud. It provides a standard personalization language across all digital marketing channels, enabling rapid development. AMPscript can seem intimidating when you're getting started. But it really doesn't have to be, as the language follows a simple syntax and semantics, making it easy to learn and code. Anyone can learn AMPscript. In this accelerated session, you will learn AMPscript fundamentals, frequently used functions, and best practices, enabling you to quickly become proficient in your use of the language. After this session you'll be able to leverage AMPscript to improve your marketing results, and have fun while you're doing it.