Data Driven: Harnessing Data and AI to Reinvent Customer Engagement
Data Driven: Harnessing Data and AI to Reinvent Customer Engagement
Based on the stories from the new business book, Data Driven: Harnessing Data and AI to Reinvent Customer Engagement, learn how marketers and agencies are putting data to work to work to transform the way they go to market. Discover the three principles for building a successful data strategy and the five sources of data-driven power in marketing. Featuring special guests.
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