Indiana Pacers Winning with Digital Transformation
Indiana Pacers Winning with Digital Transformation
Digital Transformation does not happen overnight, it begins with a first step - Email Marketing. Learn how the Indiana Pacers have moved from batch-and-blast emails to an always-on, dynamic marketing program, using subscriber data to target relevant content and drive engagement. In this session, we will cover the Indiana Pacers' marketing evolution including the past, present, and future of their efforts. Also, how they message to numerous different audiences, by providing more than promotional offers, providing a rich, personalized experience.
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