The Future of Data-Driven Marketing

The Future of Data-Driven Marketing

Capturing and using data has always been a challenge for marketers, who went from struggling to find data, to having too much and needing to find a way to unify it. As data's volume soars, companies also face a privacy paradox -- caught between using information to provide more personalized experiences while preserving trust. In this session, Martin Kihn, Sr. Vice President of Marketing Cloud Product Strategy at Salesforce, breaks down what the future of data looks like for marketers, how changes will impact your strategy, and how leading brands are using integration, AI -- and even privacy legislation -- to build more personalized and durable connections with their audience.
Show More

Watch the latest videos from Salesforce

Welcome to Salesforce Customer 360, One Integrated CRM Platform for uniting Marketing, Sales, Commerce, Service, and I.T. Departments.
Our industry is facing an inflection point, and we believe the tech industry has an urgent responsibility to help shape the future.
Join our #SalesforceOhana to be part of one of the World's Best Workplaces for three years in a row.
Southwest Airlines is a Trailblazer in empowering employees to provide better service.
We are stronger together. Learn more about Salesforce's commitment to creating a more equal world for all.
See how Salesforce is helping companies of every size get on the path to their best business.

Discover more videos & live broadcasts on Salesforce LIVE.