The Future of Data-Driven Marketing
The Future of Data-Driven Marketing
Capturing and using data has always been a challenge for marketers, who went from struggling to find data, to having too much and needing to find a way to unify it. As data's volume soars, companies also face a privacy paradox -- caught between using information to provide more personalized experiences while preserving trust. In this session, Martin Kihn, Sr. Vice President of Marketing Cloud Product Strategy at Salesforce, breaks down what the future of data looks like for marketers, how changes will impact your strategy, and how leading brands are using integration, AI -- and even privacy legislation -- to build more personalized and durable connections with their audience.
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