Salesforce Marketing Cloud + Google Analytics 360 Customer Showcase
Salesforce Marketing Cloud + Google Analytics 360 Customer Showcase
Join us to learn what it looks like to build your marketing practice on Salesforce and Google. Lawrence Daffurn, Head of Lifecycle Marketing at Open Colleges and Chris Moody, Manager and Data Analyst at (Rakuten) OverDrive will share how they are using the Google Analytics 360 integration with Salesforce to unlock insights across channels and build better relationships with their customers - from visualizing analytics across channels to using Marketing Cloud engagement data within the Google Marketing Platform to create more meaningful experiences.
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