Driving Product Adoption with Einstein

How did Salesforce use Einstein to rapidly build an application that helps salesforce provide an optimal product experience to their customers and maximize adoption? The Data Intelligence (Di) team within Salesforce seamlessly merged Einstein technology and design thinking to build an application driven by a Net Adoption Score, used to both automatically identify and suggest guidance for customer success managers to help customers accelerate product time to value, and to inform product executives where to double down to make products customers love. In this session, the Di team will present a case study of how they developed this application. They'll highlight the cutting edge technology (including Deep-Learning and advanced data visualization) and processes that solved the challenges inherent in enabling executives to compare product adoption across several billion dollar businesses, monetized in completely different ways, ultimately driving customers success.