Salesforce + Google Analytics 360: Optimizing the Customer Journey
Salesforce + Google Analytics 360: Optimizing the Customer Journey
The new Salesforce & Google Analytics 360 integration is enabling next-level understanding of the customer experience - from the earliest touchpoints right through to purchase - by combining customer data with online data. Knowing what happens before a prospect becomes a qualified lead or buyer, and after they interact with your brand online, helps target prospects that are most likely to convert, and inform optimized, personalized interactions for a better end-to-end experience with your brand. In this session, you’ll hear from two industry experts with diverse perspectives who will ensure that you walk away with a solid understanding of: How Salesforce & Google technology fit together What the integration enables and how it will elevate your organization’s marketing capabilities across personalization, forecasting, and predictive analytics. Why bringing together online and sales data will be transformational for brands
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