Mad Men to Math Zen: Take Marketing from Art to Science

Mad Men to Math Zen: Take Marketing from Art to Science

Marketing is all about the creative process -- the art of creating a feeling that connects people to your product. What about the science? What about using data to influence behaviors and pairing that with the art? This session covers actionable ways to build an art-and-science marketing organization from two Salesforce masterminds: Emma Chalwin, Head of US Marketing, and Adrian Rosencranz, Head of SMB Marketing.
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