Persuading Prospects Through Personalization
Persuading Prospects Through Personalization
Your customers live in a world of Spotify and Netflix. The expectation of personalized content experiences has been set. If you're like 2 in 3 marketers, you recognize that personalizing content is critical, but you also know it's damn hard to do, harder still as you scale to thousands of prospects. Aligning the buyer's journey to customers' growing appetite for personalized experiences is easier said than done, or is it? Join Randy as he presents an actionable framework for persuading prospects through the power of personalized content experiences for your top B2B marketing strategies: inbound marketing, account-based marketing, and sales enablement.
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