We're all familiar with the ongoing struggles between Marketing and Sales: Marketing thinks Sales isn't following up on their leads, and Sales thinks Marketing's lead gen strategy could stand improvement. Toss in widely different metrics, goals, and processes, and you have a recipe for a nearly unparalleled rivalry. But what if you could go from frenemies to... actual friends? Join us as we discuss what goes into creating marketing and sales alignment that lasts. You will learn how to work closely with your sales teams to identify the right target audience, create personalized campaigns that will generate marketing AND sales-qualified leads, and empower your sales teams to close more deals and maximize ROI with the power of marketing automation.