Earn Loyalty with Customer Data Privacy
Earn Loyalty with Customer Data Privacy
In a post-GDPR age, where customers worldwide are evaluating data use and consent, customer loyalty will shift to those who best manage and protect their data. Fortunately, this doesn't mean there needs to be a tradeoff between user experience and preference management. In this session, you'll hear security and consent experts at Salesforce share data privacy best practices and new features coming for privacy management. Learn how a rich consent experience fosters brand loyalty for the long haul, all while opening up new opportunities for deep personalization.
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