Peers Not Personas: Creating a Community of Customer Advocates (2)
Peers Not Personas: Creating a Community of Customer Advocates (2)
Modern companies have the opportunity to achieve both scale and success by fostering stronger customer relationships, partnering with their customers as peers in their key business processes, and promoting the success of their customers. This session will explore how to establish and grow an advocacy-driven business, identify opportunities to bring the customer into key internal processes, and outline ways to deploy customer advocates on the company's behalf.