Recent years have brought seismic change to the media, entertainment, and communications sectors. In parallel, consumer behavior is shifting as well. Using mobile devices, people can now consume any media they like, anytime and anywhere. Moreover, consumers now have an infinite array of high-quality content to pick from, setting up competition among companies to win and monetize each little sliver of attention. We believe that *Intelligence* - the ability to process vast amounts of data to glean insights and make decisions - is critical to success. This session is geared towards senior leaders who want to explore how Intelligence can help media and communication companies personalize the customer experience, monetize attention, and finally, become more organizationally agile to seize opportunities in the new era of media and entertainment. As a bonus, we will present two futuristic scenarios that offer a glimpse of where the industry could go.