A New Wave of Digital Transformation: Key Success Factors from Michelin ENGAGE

A New Wave of Digital Transformation: Key Success Factors from Michelin ENGAGE

In late 2016, Michelin, one of the largest tire manufacturers in the world, launched its global program to start their digital journey, transforming and digitalizing both the customer and employee experiences. Despite the complexities of legacy systems and data, diverse cultures, and a small timeframe, the global team has started to help deliver an enriched employee & customer experience! Today, Michelin will go through the key success factors that helped implement this exciting transformation, and the strategy for their road ahead.
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