Thomson Reuters is transforming the Customer Experiences of Legal Professionals

Thomson Reuters is transforming the Customer Experiences of Legal Professionals

Thomson Reuters Legal business wanted to add a digital channel to their customer's experience across marketing, sales, account management, and service. Responding to customer feedback and working with Salesforce Success Cloud, Thomson Reuters developed a proof of concept, an MVP, and then have relentlessly delivered more and more into the channel for over a year, building up to 30% of the segment now renewing and interacting with TR digitally.
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