Understanding the Connected Customer: New Research on Experience and Trust
Understanding the Connected Customer: New Research on Experience and Trust
Your customers have higher expectations than ever before, thanks to rapid changes in technology and an overflow of data. Customer experience has emerged as a competitive differentiator, but with rising privacy concerns, many companies struggle to deliver personalized, connected experiences while safeguarding data. Join Vala Afshar, Chief Digital Evangelist at Salesforce, to understand key findings from a new survey of over 6,700 consumers and business buyers worldwide. In this session, you'll learn what customers expect across the purchase journey, before, when, and after they buy, and how your organization can foster trust in the "data-value exchange."
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