Empowering the Front Lines: How Caesars is Creating a Digital Operating Model
Empowering the Front Lines: How Caesars is Creating a Digital Operating Model
As one of the largest hospitality and entertainment companies in the world, operating several brands, Caesars Entertainment launched the industry's most cutting-edge technology platform to enable a VIP-like experience for each guest. Their vision to become a digital entertainment company required bridging Marketing and IT teams to drive continual investment and innovation in their guest experience. Join us to learn their best kept secrets for increasing agility in responding to front line needs, delivering a unified guest experience, and scaling the power of Salesforce to ultimately deliver more value to their customers.
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