Banking: The Practical Realities of Unifying the Bank

Banking: The Practical Realities of Unifying the Bank

Banking customers have different needs at different times that can span a spectrum of expertise across different lines of business. While this might mean involving different specialists, customers expect their banks to have a single view of their financial holdings, needs, and relationships. However, the practical reality of creating this complete customer view involves business alignment and transparency that has eluded many banks. Join us to go beyond CRM 101 to learn how the latest Salesforce technology can help you unify the bank with a holistic view of your customers' personal and professional needs.
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