BART Turns Social Commenters into Message and Mission Advocates on the Cloud
BART Turns Social Commenters into Message and Mission Advocates on the Cloud
Bay Area Rapid Transit, or BART, is committed to providing safe, reliable, clean, and quality transit services across the bay, a region that is made up of very different communities (think: three independent cities, several suburban neighborhoods, a college town, and so on), that bring a unique set of transportation needs to BART's mission. Alicia Trost, Communication Department Manager from BART and the realest social media managers in public transportation, joins us to share how the team is using Marketing Cloud to capture feedback and respond to questions, real-time, for each and every customer across the Bay. Learn from her playbook-style strategy, reflection on the design and deployment, and best practices for turning personalized communications into strategic advocacy for the organization.
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