Putting the Consumer (Data) Back in the Retail Consumer Experience
Putting the Consumer (Data) Back in the Retail Consumer Experience
With all the talk about AI and the evolution of brick and mortar, the need for retailers and brands to improve consumer experience is more important than ever. Join this fireside chat as digital leaders from two innovative, yet very different, brands — American toy manufacturer Melissa & Doug and Italian menswear label Boggi — discuss the role of data and omnichannel journeys in reaching today's consumers. You'll learn how to better leverage 1-1 marketing, craft loyalty-inspiring engagement, and unify in-store experiences with ecommerce.
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