AB-InBev is Marking a New Era of Data-Driven Consumer Engagement
AB-InBev is Marking a New Era of Data-Driven Consumer Engagement
Discover AB-InBev strategy to turbocharge their consumer engagement from mass market to a mass of niches. The key is providing an unparalleled brand experience and building consumer relationships with personalized messaging. Join us to learn the foundations of consumer engagement from Anheuser-Busch, owner of Budweiser, Corona, and Stella Artois among the others, bringing people together for 165 years, and leveraging a 360-degree view of the consumer to provide insight across marketing and enterprise business functions.