The Michelin Man Gone Digital: ENGAGE-ing Dealers, Fleet Managers and Employees

The Michelin Man Gone Digital: ENGAGE-ing Dealers, Fleet Managers and Employees

You don't get to be the leading tire manufacturer in the world without being innovative. Michelin recognized that it needed to bring innovation to the way its employees collaborated with its customers to really drive the brand globally. Join this session to learn how Michelin is digitally transforming itself with the launch of its ENGAGE Program, built on Salesforce with systems integrator CGI.
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