Marine litter is having a negative impact on the ocean ecosystem that sustains all of us. This is one of the difficult challenges of our time, a Wicked Problem. It calls for action on a massive scale. Solutions range from the small actions we can take, like a beach clean, through to government action to change public policy preventing the litter getting there in the first place. There's a small army of people who have amazing ideas and are very passionate, but their challenge is how to scale and engage the wider community to enable change on the scale that is needed. In this session we will explore how Salesforce Einstein technology and the Salesforce Platform, including Einstein Platform Service, Internet of Things, Einstein Analytics, and Data Discovery, as well as Communities and Mobile can enable them to engage with a wider audience and increase the impact of these important campaigns.