Designing Digital Experiences for Rural India in Just 6 Weeks

Designing Digital Experiences for Rural India in Just 6 Weeks

With an objective to drive customer acquisition at scale, Hero Fincorp partnered with Salesforce Ignite to design and validate an assisted-service interface to improve customer experience, increase sales productivity, and increase conversions from walk-ins at motrorbike dealerships in semi-urban/rural geographies. Join us as we explore challenges faced in designing solutions for rural consumers to finance the purchase of their motorbikes and homes, highlight best practices to conduct rapid prototyping and field testing in rural markets, build a case for investments in digital technologies applied beyond your own retail environments, and showcase a digital tool that simplifies complex financial services experience and helps consumers walk in ready to transact.
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