The Future of Loyalty: Designing Experiences in the Age of Privacy
Businesses across industries are struggling with loyalty. In today's saturated landscape, how do we move from the paid loyalty of rewards programs to earned loyalty, that invaluable emotional bond between a brand and a consumer? In this age of data privacy concerns, the answer might lie in trust. Using privacy and trust as tools, vs. obstacles, let's explore ways to foster true connection, loyalty, and love.