The Next Great Human Experience - How to Connect Emotion to Value
The time has come for companies to move beyond customer experience to focus on human experience. Our research shows that companies are becoming more experience based, not product based, and brands that create a sense of belonging outperform their competition. The shift to human experience is creating opportunities for companies across every industry to re-find and redefine their core purpose with the use of emerging technologies like AI and XR. Join IBM as we explore how enterprises in every industry can create the next great human experiences and drive real business value.