How adidas Is Trailblazing Marketing Transformation
How adidas Is Trailblazing Marketing Transformation
We're in the midst of a 4th Industrial Revolution founded on truly disruptive technologies, including AI and IoT. In order to exceed consumer expectations and adapt to new rules of engagement, marketers must drive both organizational and technological transformation. Join us as Nuno Pedro, VP Consumer Engagement & Performance Marketing, shares how adidas is revolutionizing their marketing and leveraging new innovations to respond to changing consumer dynamics.
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