Avis Budget Group: Reinventing Rental with Personalization at Scale
Avis Budget Group: Reinventing Rental with Personalization at Scale
Gemma le Marquer, Head of International Customer Marketing at Avis Budget Group, tells her story of how they transformed their customer experience globally across 23 markets by transitioning to one single platform for omnichannel consumer engagement. She shares the experiences, challenges, results, and advice from her transformation story.
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