Blue Cross Blue Shield Uses Marketing Automation for Email and Direct Mail

Blue Cross Blue Shield Uses Marketing Automation for Email and Direct Mail

Consumers are in control of their own healthcare, financial decisions, and brand interactions. From picking insurers, to finding providers, to choosing the right gift for loved ones, they decide how, when, and what channel they engage with you. Learn how Angela Dunbar, Marketing Manager at Blue Cross Blue Shield of Michigan, partnered with Salesforce Marketing Cloud and PFL to deliver a more connected and thoughtful member experience by automating multi-channel consumer journeys based on known demographic attributes, behaviors, and preferences.
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