The Secrets to Driving Growth Through Aligning Sales & Marketing (1)
The Secrets to Driving Growth Through Aligning Sales & Marketing (1)
Every company has some level of tension between their sales and marketing teams, but why is alignment especially challenging today? The growing popularity of the account-based movement, artificial intelligence, and the Millennial generation bring new hurdles that make it harder than ever to get your teams, technologies, and processes on the same page. But with the competition for your buyer's attention heating up, now is the time to create a strategic initiative to align your go-to-market teams into a single force for growth. Based on original research gathered from over 500 B2B professionals, this session will reveal: what sales and marketing really need from each other in order to be successful, common pitfalls to alignment, emerging tools and technologies to give you a competitive advantage, how leading companies are aligning and outperforming the competition, and actionable steps and resources to put alignment into action in 2019.
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