Six Key Steps to Launch Successful Marketing Journeys for CG Companies.
Six Key Steps to Launch Successful Marketing Journeys for CG Companies.
Elevating global business partners at scale through the power of Marketing. Discover the steps taken by Mary Kay to launch marketing journeys for their subsidiary markets across Europe. Hear first-hand how effective collaboration between IT, Corporate, and Regional leadership, while using Marketing Cloud and Analytics, was critical for success. Learn which metrics matter to guide your very own strategy for marketing journeys.