GDPR: Exceed Customer Expectations While Addressing Shifting Privacy Regulations
GDPR: Exceed Customer Expectations While Addressing Shifting Privacy Regulations
Technology has driven customer expectations to an all-time high. Customers of both B2C and B2B companies expect personalized timely interactions on the channels of their choice before and after a sale. At the same time, the rapid evolution of technology has created valid privacy concerns, resulting in far reaching regulations such as the General Data Protection Regulation, better known as the GDPR. Join us for a presentation and panel discussion featuring Salesforce Product and Privacy Leaders and Salesforce Trailblazers discussing how companies can use technology to simultaneously meet and exceed customer expectations, and accelerate their readiness for new privacy regulations.
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