Datorama + FordDirect: Drive Your Marketing Destiny with Unified Analytics
Datorama + FordDirect: Drive Your Marketing Destiny with Unified Analytics
FordDirect brings together the worlds of digital, data and technology to deliver best-in-class marketing and advertising solutions to Ford and Lincoln dealers. In this talk, learn how the FordDirect team has unified their analytics to create a performance marketing engine that scales their advertising measurement and insights to produce the best outcomes for their dealerships and consumers.