How much more revenue could your company capture with more efficient pricing practices? According to McKinsey, many companies realize that up to 30% of their deals are being poorly priced, but lack a systematic way to improve. One of the main causes is that Salespeople can only go by what they know. Pricing practices are often based on a one-size-fits-all matrix, standard margins or a few known factors. With the proliferation of AI, companies can now take a smarter approach and create deal-specific price targets to maximize close rates AND margins. Join us to learn how AI modeling and analytics can combine with best practices to help sales teams reach new heights in price negotiation.